Via Raph comes Nightlife Interactive, a "Massive Multiplayer Role Playing Game" featuring nightclubs, music, performances, dancing. I'm reserving judgement, although warning bells are ringing: it's always a downer to see an all-flash, no-text-pasting brochure site, plus it's an offering from a marketing company, which is possibly a bit terrifying.
However, a few creatively-interesting bits: real clubs will be featured (and you can run them). You can have real (or otherwise) bands performing in your club. Of course, they're expecting hook-ups, I think, judging from:
"You will have access to great music, great atmosphere, be able to meet new people, and "maybe" a bit more."
All in all, something to watch. It's pre-beta signup at the moment. I do like the fact that they're explicitly doing audience research already - that's quite refreshing.
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