Shopping game. On Facebook. Targeted at women: female shop assistants, female characters only, female clothes only. No man shopping here.
I called mine Bitchy Shop, that's not part of the default game. Sadly.
So you set up your shop, order clothes, wait for customers, etc. But immediately you're confronted with neighbouring shops: not your friends, but brands...

Diane Von Furstenberg (or dee vee eff, dahling) sells incredibly expensive wrap dresses. TopShop sells incredibly cheap wrap dresses (and more). But TopShop isn't my earned neighbour yet, only very expensive Diane. You're encouraged to visit, so you visit, whereupon you can buy 2.5d tiny versions of some DVF generics.

No thank you. Back to my shoddy little store, whereupon I am receiving delivery of some Banana Republic fluttersleeve something or others.
It's populist and popular, this game. 93,000 monthly actives, says Inside Social Games.
The big question is: would they have more if it weren't such a nasty, cynical, ultra-materialistic game? Or fewer?
I don't have the answer to that.
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