Jesse Schell. Ex-Imagineer. Games creator. DICE-talker. He speaks as a traditional games industry person, marvelling at the unexpected Facebook, Webkinz, Club Penguin, Wii Fit and other wake-ups that the games industry has experienced this past two... just two... years.
19:20 onwards is very interesting for me: a teacher turning School into a Game. XP points for grades, and you level up through the class. Class attendance and participation are both up. Also the proliferation of points systems: gas points, coffee points, airline points. "Imagine if these were designed," he says, meaning designed by a games designer.
Imagine indeed.
And then he really goes for it. Stick with it till the end.
G4 did a wonderful job of filming DICE, btw. Fantastic that these talks are just generally available.
(Via GigaOM)
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