Susan Wu used to be a VC - she invested in Metaplace, and Twitter, amongst others - but is also so very well known for always being the virtual goods / virtual currency specialist at game conferences. Where there's a panel on vg/vc, she would be there, being a fount of knowledge.
Now she's a CEO, and her new game, City of Eternals, seems to be taking on the Runescape crowd with a more female slant. It's web-based, got Facebook, it's got vampires, and it's got microtransactions. It's also got Wagner James Au creating the quests, and some ex-Sonyites building the code.
It's a fairly-agreed-upon figure that $1 to $1.50 is the Average Revenue Per User in most microtransaction-centric (aka freemium) games and virtual worlds, but City of Eternals is pulling in $16.50 ARPU.
UPDATE: hoist on my own fast skimming: while $1.50 is sensible ARPU, City of Eternals is pulling in $16.50 ARPPU: average revenue per PAYING user. GamesBeat has the full story. Raph's ARPU vs ARPPU is worth reading too, for this.
So okay, it's very early days, the game's in beta and is freshly live to the mass player base rather than the more select (and by nature more dedicated) alpha crowd, so this number will settle at something lower once the userbase is up in the 100ks or 1000ks. Clearly all that virtual goods research paid off ;-) Can't wait to see what the ARPU settles at.
Meanwhile:
I dithered here for a whole five minutes. I eventually plumped for [4], but hooee, [3] and [5] and even [1] had my hand hovering. I don't know what my choice means yet...
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