Yesterday was Evolve, Develop's day for evolving, emerging and other-stuff from the main fodder of the conference. It's pretty safe to say that the day could be summed up as The iPhone and Facebook Day.
At least three competing talks were on the subject of social networks and how develops can tap into the large slavering mess of people on Facebook, who are just dying to play multiplayer-with-friends games - Zynga is the number one app developer on Facebook: they're the makers of Mafia Wars (and Gang Wars and Vampire Wars and Space Wars and... yes, you get the idea).
Stuart Dredge from PocketGamer did a lovely session identifying the cool things out there that we might have missed. Of his 20 examples, the room had probably heard of 3, so this was an excellent, info-rich look into the giant world of casual gaming - mainly iPhone, some Facebook, again - as done by 25 year old types while down the pub. Again, a reminder of the huge audiences out there beyond the XBox.
To wrap, David Edery did a fantastic job of covering the gamut of interesting things happening in the online world and where the long tail might help: his presentation is here. He covered digital distribution, premium downloadable content, long tail, AB testing, multiplayer solutions and Honda's little digital trophy that the car dashboard gives you if you drive efficiently.
Gaming the real world, oh, so huge...
We finished late, after Dave Green's Never Mind The Polygons. One of the games we played was Real or Fake: IGN reviewer comments!. This one I'm having framed:
It needs to be turned into cross-stitch and hung over the front door.
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