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March 23, 2009



I knew someone working on the McD's thing a year ago, but couldn't talk about it. The numbers were staggering. Their "trial run" in a limited market (select cities around Europe) was going to be 80M codes passed out. 80M is your beta?!?

Also interesting: Of Happy Meal giveaways, 50% never leave the restaurant, and another 25% never make it out of the car on the way home. So, that's like 20M that will get to their machine with the codes, but still, wow.

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