Waxy says, could be fake, could be marketing, is beyond awesome. I italicised that, because it so is.
I'm wondering what the gizmo on the handles actually is, too.
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November 19, 2008
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OMG, you're right, it totally is beyond awesome!
Posted by: Sylvie Noel | November 20, 2008 at 12:49
Wow, that's just crazy!
Posted by: Taymar | November 20, 2008 at 17:23
It's marketing, commissioned by Activision, but still kind of cool.
Posted by: Account Deleted | November 21, 2008 at 17:19
whether or not Bike Hero was deliberately created to be a viral video, it still rocks... i could not tell at any point that it was fake
Posted by: movie fan | November 22, 2008 at 03:25
It's viral, it was done by an ad company called Droga5, I talk about it in my blog here: http://blogs.popart.com/kevinplatt/archive/2008/11/25/gen-y-can-smell-a-fake-or-why-i-ve-watched-bike-hero-4-times-this-week-and-it-s-only-monday.aspx
Posted by: Kevin | November 25, 2008 at 17:22
nice, but definitely marketing. well done regardless.
Posted by: naveed | November 27, 2008 at 01:03
the responses are great:
http://www.youtube.com/watch?v=mbMKbykr2Ec
http://www.youtube.com/watch?v=1DqHPj9drLQ
kisssssses
Posted by: Charlote | December 10, 2008 at 13:10
you definitely got me...
Posted by: coffeerama | January 02, 2009 at 03:13