This is a bit of a stroke of genius on the Scottish government's part:
The Scottish Government is to spend £10,000 on adverts on the virtual billboards within Xbox 360 games.
Campaigners said it was vital to look beyond conventional methods of communicating with young people.
The adverts will be seen by Scottish Xbox 360 gamers playing the online versions of titles including Need for Speed: Carbon, Project Gotham Racing 4 and Pro Evolution Soccer 2008.
Bargain, too, when you think about how much real billboards cost, and how these ads will be going directly to young men interested in lager-associated pursuits like football and racing.
Brilliant.
Funnily enough, my Friday nights often consist of having a few drinks then having a live PGR4 session with friends.
Well, a couple of beers make me drive better, y'know?
Posted by: Mr Tom | December 24, 2007 at 10:03