I know what they're trying to do here, but it doesn't work.
Just like the PSP ads didn't work. No wonder the Wii is outselling the PS3 6-to-1, they're not alienating any customers (quite the opposite at the moment).
Honestly. What kind of cavemen do they employ in Sony's marketing dept?
Thanks to Kevin for sending this in, and the lovely N'Gai for finding it in the first place.
UPDATE: Beenabadbunny says, while the ads are real, they possibly don't belong to Sony. A Sony hired-blogger is denying they're official... going from N'Gai's original post, the ads are posted on AdsoftheWorld.com, which claims to showcase worldwide work; however, any user can upload an example.
It's not actually real, says Threespeech (which is the latest of Sony's 'pretending-to-be-fans-but-actually-official' marketing campaigns, it would seem.)
http://threespeech.com/blog/?p=446
QUOTE
This PlayStation ‘advert’, supposedly created for Sony in India, has been picking up negative press in The Guardian and on feminist websites in the last couple of days. Simultaneously, various marketing industry pundits have been singing its praises.
We’re reliably informed, however, it’s not a bona fide PlayStation advert.
Posted by: beenabadbunny | July 11, 2007 at 11:17