The games industry is beginning to sound like old media industries

This is pretty interesting: even games companies aren't immune from the attention-sucks that are MySpace and YouTube. This Sony VP sounds very much like some of our lot:

Denny told the audience he believes that online communities such as Myspace and YouTube have had a huge impact on the way people interact and will additionally impact the success or failure of tomorrow's games.

"Today's games are competing for time share even more than cash. Consumers today have more choice, they have more and better things, and they have louder voices. And the future consumer will have an infinite menu."

Infinite menu. I like that, I might borrow it.