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September 28, 2006



His point about young people's interest in "technolgy" is interesting. I'm taking a Foundations of Electronic Media course right now, and at the beginning of the semester we had a discussion about new media, from TiVo to YouTube to MySpace. At no point were the phrases "social networking", "viral marketing", or "blog" ever uttered, while social bookmarking seemed compeltely off everyone's radar. Any mention of folksonomy would likely have gotten stares of hopeless confusion. And I'm talking about a room full of upperclass Communications majors here.

I often can't help but think that a *lot* of new media hype is just that.


If this kind of thing interests you, Guy Kowasaki has a recording posted of a panel discussion between VC's and a group of silicon valley teens. Similarly surprising results.

My fav example being Messenger (with 12 windows open at once) and myspace being the main vehicles for communication. "Email only contains things from parents and school, therefore it's bad. If I ignore it, it's not there".

Check it out here:
(checks website)
Holy cow! He just posted the video recording of it!

Rod Oracheski

All the talk of branching out is interesting, but if they really want to "re-energize the brand" for MTV, they should try playing music on MTV from time to time.


huh? doesn't he miss the whole point with his "uploading it to tv" comment? I'd guess the same generational shift that doesn't see "tech" as "tech" doesn't see "tv" as "TV" anymore, either.

The broadcast/distribution advantage of MTV is rapidly diminishing as more people turn to other channels for their fame fix. This guy sounds asleep at the wheel.

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