Just sat in a panel about Home Entertainment Media: and the normericans seem to think VOD will be significant in 5-10 years; that TiVO isn't mainstream enough to matter yet, no mention of iTV, that tv-over-broadband is also not-worth-mentioning, and that videogames for kids is a sagging market (because of the internet).
At the same time though, apparently households with VOD and kids show huge consumption, whereas in those with no kids, the consumption is far lower. Finding Nemo sold BIG. In the UK, iTV games are hugely popular, and often as important as the shows themselves in value and reach proposition, but no mention of them here. Hong Kong has recently launched subscription television over broadband, and the PSX and Windows Media Centres shipped late last year, all three of which are all about choice - but again, no mention of this technology or distribution.
I'm assuming that the 5-10 year mark is for video (all types) on demand and anywhere, and at significant market status, rather than just beginning to make an impact... either that, or the normericans are just way behind the game again.
Comments