Spotted on the way to work this morning.
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February 22, 2012
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Wow! I really hope they're trying to be ironic :)
Posted by: Shawn | February 22, 2012 at 12:44
And Zappa wasn't?
Posted by: Paul T | February 23, 2012 at 08:05
Thi's i's too funny.
Posted by: Cal | February 23, 2012 at 11:04
I think you'll find that is actually correct, as it's a possessive thing. If you were to read it as an "it is" abbreviation, it makes no sense. "Great taste on it is way"....Huh?
Posted by: Dave | February 23, 2012 at 11:57
@Dave, sorry buddy. It is not correct. The right way would be "great taste on its way" that's it. I really hope this is done on purpose, but it is sad that some people won't even notice.
Posted by: Worried Designer | February 23, 2012 at 12:42
Worried: It's not so sad that people won't notice, except to the more pedantic among us. Most people get along fine not knowing that 'it's' isn't grammatically correct to use with an inanimate object.
There are limitless things to know. Some of them just aren't that important, except maybe to people who need to feel superior.
Posted by: Mike | February 23, 2012 at 14:00
@Dave - you're correct that the usage is possessive, but incorrect in your spelling of the possessive pronoun "its."
The word "it" is a pronoun, just like she or him.
Similarly, the word "its'" is a possessive pronoun already, like hers or his.
Just as you don't write "the car is her's," or "that's hi's hat," you don't put an apostrophe in the possessive pronoun "its."
Posted by: JaysonElliot | February 23, 2012 at 17:16