It's free, it's a briefing, and it's ten games from last year that show what's unfolding for this year (and beyond).
The general message is: fragmentation. Opportunity everywhere, and always up against big people with big money (though that doesn't have to spell disaster). How do you get noticed in that world, especially if you're not a giant brand with deep pockets? Even LEGO felt it had to spend $40m to market its new line of girl-oriented Friends products... Getting attention is hard.
These themes point the way where there's still a chance to be first, or superniche, or surprising. Good stuff.
Comments