Playfish is a London-based company that makes social games with a Wii-like aesthetic on social networking services. That's a longer way of saying cute games for Facebook, and techcrunch reckons they're making over a million bucks a month. When asked whether this was the case, the co-founder says:
"We don't really comment on our revenue numbers. I'm happy with how we're doing. But more importantly I think our experience so far shows a lot of promise in how we can reach a completely new audience for games and let people play together in ways theyâve never played before.
Monetization is in its infancy but we're all learning and I think you'll see a lot of innovation and experimentation in this area moving forward.
Social gaming is a very hyped area currently and there will be challenges ahead for sure, but I think the fundamentally new gaming behaviours we're creating today will make a profound impact on the $50Bn games industry over time. And it's that more than today's numbers is what makes me excited about it all."
At a guess, the "new audience" are probably people who don't consider themselves gamers but who play online games all the time. That's kind of everybody, these days. The aesthetic reflects this:
They're not going for originality, but I think a distillation - a simplification - of some well-used ideas and they're very good at getting noticed from within Facebook, which wields the same sort of power as television, really, when you think about it. Sitting duck audience.