US telly irritated by online

The CW apparently pulled online streaming of Gossip Girl in an attempt to push viewers back to watching the show on the telly where, presumably, the advertising ratecard is supposedly more lucrative. I'm not sure viewers can be herded about like this: if people are choosing to watch TV online, it's probably because they prefer it (for whatever reason).

Anyway - they've gone and put it back online again.

Gossip Girl continues to be popular on iTunes and unpopular on TV — where it’s getting fewer than 2 million viewers per episode. In fact the CW’s president of entertainment, Dawn Ostroff, told television critics last weekend that the network is looking to a new survey by Optimedia that includes “television, downloads, iTunes, mobile” in its rankings.

Well finally!

“‘Every viewer must be counted, and no viewer should be left behind,’ Ostroff declared.

And it's hardly rocket science, is it. No finger pointing particularly to Ostroff here, counting telly viewers is an entrenched system and is taking FAR longer to update than anyone would like, I'd think.

Comments

[toby]

duh.
not you Alice, but generally industry.
This has been the major hurdle for any serious application of drama or even project.
MEASUREMENT.
hello barb. hello anyalytics. hello more than f**King ROI based on a click through.
how can we track success if media buyers, and planners can judge who does what.
< breath >
How do you do it in C4 edu especially when it is off C4 and on to myspace et al?
< breath >
sorry - this is off the ofback cynical media pitching. :)
< happy place >
ahhhh