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December 27, 2007

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Tech For Novices

get the spam. that would be safer

Ian Betteridge

So why is targeted advertising bad? The ultimate aim of targeted advertising is to put in front of you only ads that you'd actually be interested in, and not waste money (theirs) and time (yours) by showing you stuff that isn't relevant to you.

I'm much more wary about what the government knows about me than what marketers know. Marketers just want to sell me stuff, and I always have a free choice over whether to buy in the end. The government, on the other hand...

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