NBC Universal's digital sales team has struck a deal with IGA, adding videogames to the portfolio of places where ads handled by NBC Universal can be delivered to eyeballs.
“We are focused on creating multi-platform solutions for our marketing clients, ensuring they achieve their campaign goals and connect with engaged consumers wherever they are spending their time,” said Nick Johnson, Vice President, NBC Universal Digital Media Advertising Sales.
“The virtual world and gaming space is one of the fastest growing mediums around. Working with IGA, the global independent leader in in-game advertising solutions, we will now, in addition to TV, web and Mobile, be able to offer marketers a whole new opportunity to reach a highly engaged and ever-growing audience.”
First of many, I'm sure. Once this whole network is in place (of ad sales teams who deal with the likes of IGA and Massive et al), and once the ratecards are sorted out, and once a significant number of games can carry the IGA/Massive/et al middleware that delivers the ads, we're going to see a staggering quantity of money changing hands.
I think a chunk of it might come from television advertising budgets. Mm.