Bit slow to this - been offline for two days, nngh - and I haven't had time to have a proper rummage. But have a look: Mattel (famously resistant to Going Digital) have finally launched themselves into virtual space, with the pink and lilac overload that is BarbieGirls.com.
The second result on Google shows Barbiegirls.com as being a bit sordidly commercial in places:
Residents of BarbieGirls.com can earn money by customizing their avatar and by watching trailers and commercials in the Theater.
Oof. Just hit them with a branded sledgehammer with BUY MORE BARBIE written on it, might be quicker?
Barbie, too, has been MODERNISED. Avatarised. Brunettised. Shortenised.
She's also teaching girls technical terms:
... sort of. Their definition: "Right now we’re in “beta,” which means we’re still working on the site to make it even better. Some stuff might change, and some things are still being fixed."
It would be really nice if Mattel actually DID teach something useful. I'll have a play later, and if I find anything interesting, I'll let you know. Will it be all shopping, makeup and making-friends? Or will there be sports, nature conservation and architectural design? Because that's what I'd put in. I can hope.