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March 13, 2007


Jeff Mills

Holy cow, that was awesome! I wish I could have been there. Thank you so much for delivering Will Wright to all the unwashed masses out here, Alice. Was that your favorite keynote of the past two weeks, or what?

Saylah aka Lauren

Will Wright is the social game genius in my book. I will always lament that somehow EA/Maxis f'd up The Sims Online. I can't bear to think Will had anything to do with that poor excuse for a Sims game. *sigh*

My life would be complete - or rather I'd be willing to reliquish it, to a truer version The Sims in an MMO or "shared" experience environment. I like what Spore is about but I don't think it will be the game for me. I need fantasy and role-play where I can cast shadows of me on the characters I'm playing, and I can see myself playing a spore.


Will W is ALWAYS my favourite keynoter. His thing at GDC last year was great too...

Hopefully it'll release soon!



Genius though Will Wright undoubtedly is, I'm still not sure if either him or other gaming luminaries like Peter Molyneux have grasped exactly what a story is. Doesn't stop Spore looking amazing though.


Will isn't Joseph Campbell and his new game looks cute.


It really was an amazing speech - and your blogging of it is equally wondrous.
Thanks for this!

Elkit in Wonderland


That is awesome. What a great address. Thank you so much for reproducing it here!


Yr welcome :)

arvind s. grover

I would have to agree, Will Wright gave a stunning presentation. My writeup here. Will Wright is certainly one of the most brilliant people I have heard speak, but I was equally floored by Henry Jenkins and Bruce Sterling. Sterling was a perfect way to end SXSWi 2007, his podcast available here.

Matt Vance

There are now some video clips of Wright's keynote on the SXSW site.

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Bill Gates may be the richest man in the world (actually I think he was recently bumped, but rich enough), and perhaps he might even be called the quintessential businessman of the information/ computer age. But Will Wright is the philosopher of that age. As your post or any interview with him demonstrates (there was a great article in The New Yorker last fall), he’s doing far more than creating games here. He’s tapping in to what the rise of computers and web spaces have done to the wiring in our brains. He seems to understand what all of these changes mean long before anyone else. A lot of artists have tried to capture this new way of thinking, of making new sorts of stories for instance that utilize these new paradigms. But new artists are typically a whole new breed, set apart from those who practiced art before, and frankly I think Wright may fit the bill.


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