Top growing web brands are UGC

User Generated Content. We really talk like computers these days, don't we? Error! User Generated Content Exceeds Corporation Generated Content Popularity Limits : code 099876EEE1!!!1

KenRadio's email bulletin today says:

Top Fastest Growing Web Brands are User-Generated Content
User-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands according Nielsen//NetRatings. Image hosting site ImageShack ranked No. 4 among July’s fastest growing Web brands, increasing 233%, from a unique audience of 2.3 million to 7.7 million. Heavy.com, a video sharing site, took the No. 5 spot, increasing 213%, from 965,000 to 3.0 million unique visitors. Photo sharing site Flickr followed at No. 6, growing 201% from 2.1 million to 6.3 million unique visitors. Other user-generated content sites that made it into the top 10 fastest growing Web brands were MySpace, with a 183% year-over-year increase, and Wikipedia, with a 181 percent year-over-year increase.

Heavy.com? ImageShack? And there was me using Flickr and YouTube (which is curiously not mentioned). Talking of YouTube, Ken also claims:

Top 10% of YouTube videos generate 79% of plays

There's that power curve again.