This is weird on so many levels: the blatant ripoff of Nintendogs, right down to the promo art. The use of kawaii in an English sentence. The borrowing from My Little Pony.
It's a good thing they're giving a small donation to charity for every download of the game they get..
My Little Dogs: Kawaii Dogs from Living Mobile (owned by Disney) at QuicklyBored.com.
(Compare and contrast with the DS's Nintendogs:)