.. and I promise this is my last on the topic, for today. Probably.
“The success rate of original IP is considerably lower than that for licensed IP and is far less predictable,” admits Gibson. “However, the licensed IP strategy is not one that creates long-term value. Original IP creation and exploitation, although difficult, can deliver greater margins and longer term value growth. Compare the fortunes of Take2 (strong reliance on original IP) versus THQ (historically strong reliance on third party licensed brands) over the last 5 years.”
From a very good piece over at the hallowed Grauniad gamesblog.
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