Mobile users in Norway can now watch TV on their phones, courtesy of the public broadcaster NRK.
For the moment it simply testing whether consumers will want and use TV on their phones. So far the feedback has been encouraging.
"In the first eight hours of launching, 2,000 clips were downloaded," said Bjarne Andre Myklebust, a spokesman for NRK. "Mobile networks are getting faster and better and by next year 80% of handsets will have a media player".